When Cessna Aircraft Corporation and Gulfstream Aircraft, Inc. Each prepared to introduce new business jets- the Cessna Citation X and Gulfstream V – analysts predicted that the success of the two different aircraft would reveal the relative importance to business buyers of speed and range.
Did speed of the Citation X or Gulfstream V prevail?
Marginal Rate of Substution equals Delta Y divided by Delta X
Measures the number of units of Y that must be given up per unit of X added so as to maintain a constant level of utility.
Which produces an indifferance curve that is negatively sloped and convex
An indiferance map is made up of two or more indifferance curves, while a indiferance curve that is plotted higher and right on an indifference map represents a higher level of utility.
Note 1: Managerial Economics, eighth edition, Chritopher R Thomas and. Charles Maurice
Note 2: http://xa.yimg.com/kq/groups/28689774/46587339/name/1)Indifference+CurveTo+Fly++fastor+to+Fly+Far+.doc